Programmatic Display Advertising Services

Want to Increase Your Business Online Brand Awareness With Smarter Programmatic Advertising

Work With Canada’s Most Trusted Digital Marketing Agency!

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GL.ca - Programmatic Lead

All Programmatic Advertising Packages Include

Smart Bid Management 

Our machine learning bidding systems are working 24/7 to get you the most qualified leads, at the lowest cost possible
Banner Ad Design

Effective display ads design process for all your banner ad needs. We work quickly to provide creatives that convert.
Leads Tracking

Get all the leads tracking you need to analyze phone calls & web forms plus all the important KPIs like impression share and engagement 
Email & Phone Support

We understand that the only way to keep a client is by providing top quality PPC strategies and management services
Need a Smarter Digital Marketing Strategy For Your Business?

Green Lotus Awards & Accolades

 

  • Best Digital Marketing Agency Award  
    CanadianSME National Business Awards in 2020

  • Entrepreneur of the Year Award
    CanadianSME National Business Awards in 2020

  • #1 SEO Company in Canada & #3 Globally
    TOPSeos in 2019

  • Entrepreneur of the Year Award
    Association of Marketing Professionals in 2015

  • #1 SEO Tools
    ClickZ's top 50 Marketing Tools for startups in 2014

 

Need A Smarter Digital Marketing Strategy For Your Business?

Why Choose Green Lotus Programmatic Advertising
 Management Services

 We invest the time in getting to know your business, your specific needs and online goals, and create a highly customized programmatic marketing ad strategy that can boost your online and offline traffic, increase calls, leads and sales for your specific business.
Local Targeted Traffic

We use the latest mobile technology to pinpoint where a person is and once they enter a zone you have selected, ads are served in various apps and websites within the advertising network. 

Visitors who visited a certain location can be tagged and targeted up to 30 days after visiting the location.
Increase New Leads And Sales

Get new leads and generate traffic to your website quickly with Programmatic Display Advertising services. 

Our management services are specifically designed to create highly targeted campaigns in Programmatic Display Advertising, and boost your business leads and sales.
Affordable and Effective

With more than 10 years of experience with white label Programmatic Display Advertising management, we design our strategies based on our expertise, and proven industry best practices. 

Green Lotus has a team of Programmatic Display Advertising experts who know how to drive results for our clients. There are no hidden fees, we focus on being 100% transparent, and do not lock clients into long-term contracts.

Full Service Approach

We Got You Covered! Our white label Programmatic Display Advertising company creates customized strategies with the objective of increasing local traffic to your website using the latest mobile phone ads served technologies based on a specific locations that your audience visits. 

Target visitors at competitor locations, event venues, and even your own store.

Track Your Return On Investment

At Green Lotus, we pride ourselves in being transparent, and providing our clients with the data and reports needed to truly understand how your client white label Programmatic Display Advertising campaign is performing. 

Our Programmatic Display Advertising reporting system will provide you with detailed report on your leads, conversions, Programmatic Display Advertising Spend, traffic to your website, and much more.
Increase New Leads And Sales

Get new leads and generate traffic to your website quickly with white label Programmatic Display Advertising services. 

Our management services are specifically designed to create highly targeted campaigns in Programmatic Display Advertising, and boost your business leads and sales.
Top Reasons Why Your Small Business Would Need Programmatic Marketing Services
Programmatic advertising has become a hot topic in the advertising world, especially with more corporations favoring it as a very effective way of advertising. But honestly, most small businesses are still unaware of what programmatic advertising is, or why they should switch to it. 

Hopefully, we can help you not only by opening your eyes to the immense benefits of switching to programmatic marketing, but it will also highlight why it's a must for small businesses. 


What is Programmatic Advertising?

Programmatic marketing simply refers to the buying and selling of display ad inventory in real-time, making use of an auction-based softwares, instead of manual negotiations. With this method, advertisers can be assured of the ability to pay for impressions based on the value of people viewing their ads rather than using a flat CPM across all impressions on a website.

Typically known as a marketing tool that favors large corporations and global brands, but most of small businesses tend to dismiss programmatic advertising as either being too expensive or too complicated. However, with recent advances in the industry, it is now obvious that every company can access programmatic marketing campaigns if they want, irrespective of size. 

In case you are still wondering where your business comes in, here are some of the top reasons why upgrading your efforts to a programmatic marketing campaign can be the right thing. 
1. It Offers Advanced Targeting Methods

Overtime, PPA ads has become popular as a platform that offers advertisers the ability to target users by basic characteristics like gender, age, and location. However, most people are aware that these characteristics are often too broad for niche campaigns. There may be tons of advanced targeting settings in the method that may help to increase targeting precision to an extent. However, even with the hype of targeting precision, they are still fairly broad in nature, with categories limited to such descriptions as household income, parental status, and interest categories. 

On the other hand, programmatic marketing offers far more sophisticated targeting abilities, and this allows advertisers to make use of contextual, behavioral, and cookie-lees techniques. These techniques do not only isolate exact audiences, but it also links their services, employing deterministic and probabilistic targeting to follow them around as they switch from device to device. 

2. Comparatively Superior ROI

Since programmatic marketing ads marketing offer an array of precision targeting techniques and settings that can be constantly optimized to drive conversions, users can be guaranteed of better efficacy in minimizing wasted time and also in delivering advertising campaigns to those individuals in the target area that are most likely to purchase.

3. It's Not Going Away Soon

For most marketers, finding a strategy that can endure the test of time is a priority. Thanks to innovations in modern marketing, programmatic advertising is receiving immense attention in recent years, although only very little good is being attributed to it. 

It is, however, unfortunate to see that some people are declaring the platform dead, when the platform has indeed demonstrated tremendous growth in this period, with the trend expected to continue. Since it has proven to be effective and doesn't seem to be going away any time soon, it is only right that small businesses learn to adapt to this strategy.
4. Real-Time Conversion Driven Optimization

With programmatic advertising purchase involving on-the-spot purchases of ad inventory via real-time bidding, it has become possible for changes to be targeted based on the respondence of users to the advertisements being served. These changes can impact factors like frequency caps, day-parting preferences, contextual targeting settings, and site placement, with continuous adjustments being made. 

Optimizing traditionally managed PPC campaigns would, on the other hand, require periodic analysis of ad performance, using feedback to adjust such factors as targeting preferences and bid settings manually. 


5. Cross-Device, Cross-Platform Capability

Studies have shown that it can take up to 25 brand engagements to get a conversion. The number of engagements would often depend on the ticket size of the purchase and on the sales process. While PPC ads can reduce the number to an extent through re-targeting campaigns, the cross-device and cross-platform capability of programmatic marketing campaigns tend to take it to a whole new level. 

You'll find that traditional PPC campaigns are limited to channeling advertising campaigns to search engine result pages. This requires targeted users to visit the pages to be served re-targeted impressions. In contrast, programmatic ads campaign boast a broader inventory spanning multiple platforms.


There you have it, top reasons why every small business should think of adopting the use of programmatic advertising to drive lead. We are a top-level white label programmatic marketing firm with the right level of expertise to design the perfect programmatic ads strategy for you. Contact us now to learn more about how we can help you achieve your dream sales. 


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