4. Real-Time Conversion Driven Optimization
With programmatic advertising purchase involving on-the-spot purchases of ad inventory via real-time bidding, it has become possible for changes to be targeted based on the respondence of users to the advertisements being served. These changes can impact factors like frequency caps, day-parting preferences, contextual targeting settings, and site placement, with continuous adjustments being made.
Optimizing traditionally managed PPC campaigns would, on the other hand, require periodic analysis of ad performance, using feedback to adjust such factors as targeting preferences and bid settings manually.
5. Cross-Device, Cross-Platform Capability
Studies have shown that it can take up to 25 brand engagements to get a conversion. The number of engagements would often depend on the ticket size of the purchase and on the sales process. While PPC ads can reduce the number to an extent through re-targeting campaigns, the cross-device and cross-platform capability of programmatic marketing campaigns tend to take it to a whole new level.
You'll find that traditional PPC campaigns are limited to channeling advertising campaigns to search engine result pages. This requires targeted users to visit the pages to be served re-targeted impressions. In contrast, programmatic ads campaign boast a broader inventory spanning multiple platforms.
There you have it, top reasons why every small business should think of adopting the use of programmatic advertising to drive lead. We are a top-level white label programmatic marketing firm with the right level of expertise to design the perfect programmatic ads strategy for you. Contact us now to learn more about how we can help you achieve your dream sales.