Voice Search Optimization – Emerging Trend For Business Growth
The Rise of Voice Searches
Voice searches refer to a unique feature on smartphones, laptops and Google home that allows for the ability to search for topics and questions by simply speaking to the smart device so that it inputs your search query as you dictate it.
Here, you don’t need to start typing your search query by yourself, not when you can speak and have the smart device input your search query based on your voice command.
The creation and development of intelligent virtual assistants like Cortana, Siri, and Alexa are not only making voice search popular, but it is also making it quite easy and effective.
Verified statistics already point out that one out of every four searches happening on Google right now are voice searches. That’s a whopping 25% – you know what that means to your business, don’t you? This means a lot to your organic ranking, search traffic, and sales eventually.
How Will Voice Search Impact Your Bottom Line?
After reading about this invention and its growth, I figured out that what you’ll want to know is what it means to your business. How does it affect your business growth? Well, although the process of factoring voice search into Google ranking algorithm is still in its early stage, we can’t deny the fact that voice search still has a considerable influence in dictating the result of a user.
This means only one thing that in fashioning your business’ SEO strategy, there’s need to keep it up with voice search components if you want to sustain or even increase your web visits since the most of your net visitors are already switching to the use of voice search. It also means that you’ll consistently churn out contents that are more conversational and direct since they will need to match search queries.
You already know by now how vital traffic is for increasing the rate of users and the only way to get more traffic is by making your website more visible to the very people that need it, which is easily accomplishable by optimizing the contents of your site for voice search queries. In a short while, Google will fully incorporate voice search element in their SEO strategy, and that will mean a competitive advantage for businesses that thoroughly makes use of this strategy. View our digital marketing services for small business!
Tips That Will Help You Get Ahead in Your Voice Search GameTips That Will Help You Get Ahead in Your Voice Search GameNow that I’ve revealed a lot about voice search and I know you will be willing to take a dive into this strategy, take a look at a few tips that will help greatly
- Adjust to Voice Search Language in Contents and SEO
You must understand first that there’s a difference between voice search language and type search language. Then try to optimize all contents for natural language searches at the highest level. Keywords should be adjusted based on the intent behind each search.
- Try the Use of FAQ Strategy
With Voice search, users will begin to search requests that are, and this will often include words like who, where, what, why, and when. Take questions that are important to your target customers and answer them directly on your website copy, blog posts, and social media posts.
- Hire Experience Talents
Indeed, staying ahead of your competition as regards voice search requires some expert touch that you may not be able to implement yourself. By contacting experts with a proven record in voice search optimization, you’ve put yourself a step closer to achieving a better ranking.
