Linkedin Crash Course in Full Funnel Marketing
Bassem is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing, SEO, and AI strategist with more than 22+ years of experience managing online marketing strategies for some of Canada's and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.
Full funnel marketing is imperative, because up to 90% of the buyer’s journey is complete before a prospect reaches out to a salesperson. The most effective marketers are engaging with their prospects throughout the entire funnel – from top to bottom. This eBook shows you how to generate awareness, engage prospects, and drive leads with a full funnel marketing approach.
With LinkedIn free guide, you’ll quickly learn:
- The most effective tactics for reaching prospects at every stage of the buyer’s journey.
- How to measure your impact in the upper and lower funnel.
- How real companies are using full funnel marketing to boost awareness, conversions, and revenue.
- How B2B marketing experts take full advantage of full funnel marketing.
Watch a Case Study about the Donate & Learn Initiative, founded by Bassem Ghali
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assem Ghali’s philanthropy and demonstrated success in online marketing has garnered the attention of the Canadian Association of Marketing Professionals (CAMP) and led to his nomination for 2015 Entrepreneur of the year!
Canadian Med Health Supplies, a Canadian Shopify packaging and lab supply store, grew organic SEO traffic 4.61X from 2022 to 2025 without increasing ad spend. Green Lotus combined eCommerce SEO, Answer Engine Optimization (AEO) and agentic AI for Shopify. In 2025, organic search converted at 2X the rate of Google Ads, and the store now ranks as the #2 Google competitor in its niche in Canada, ahead of Walmart and Alibaba.
Why ChatGPT skips many product pages, and what online stores can change so AI search can find, understand and recommend their products.
How search is moving from Google rankings to AI answers, and what businesses need to do to be found in AI search engines in 2026 and beyond.
