How to Execute Big Ideas with Branding Expert at Proctor & Gamble
Bassem is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing, SEO, and AI strategist with more than 22+ years of experience managing online marketing strategies for some of Canada's and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.
At the recent Donate & Learn Expo, Maria Shibaeva – Sr. Assistant Brand Manager at Procter & Gamble presented case studies to illustrate how to create and execute BIG IDEAS – whether in Social Media, or in anything else you do as an entrepreneur or business owner.
“A Big Idea is true to your business,” said Shibaeva. It is also:
- Disruptive to the market
- Heart & mind opening
- Immediately understood
- Recognizable
- Easy to execute
In front of over 500 of Toronto’s top entrepreneurs, business owners and marketing specialists at the June 10 Donate & Learn Expo, Shibaeva shared a number of successful campaigns. Here are two of our favourites:
Big Idea Example #1: “Thank You Mom”
- Background: 10 year partnership between P&G and the Olympic Games.
- Objective: How do we bring our partnership to life and build the business… BUT stay true to our equity… P&G is NOT in the business of sports… We’re in the business of MOMS…
- Solution:
- Result: OUTSTANDING!
Big Idea Example #2: Freecycle.org
- Background : There are many extremely popular ways of buying/selling stuff online (eBay, Kijiji, Craigslist, etc…).
- Objective: How do we use this digital selling movement to further our planet’s need for recycling and environmental responsibility?
- Solution: freecycle.org a grassroots and entirely non-profit movement of people who are giving (and getting) stuff for free in their own towns. It’s all about reuse and keeping good stuff out of landfills.
- Result: 7,445,716 people have recycled!
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What is the Donate & Learn Initiative?
The Donate & Learn initiative was created by Green Lotus to support local Toronto charities and provide informative educational events with a focus on social media, online marketing strategies, and the tools needed to achieve online marketing goals.
Whether just getting started planning an online marketing strategy, or deep into implementation; Donate & Learn Events will provide you with the knowledge, strategies, tools and networking opportunities needed to improve your social media and online marketing results.
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