Pay Per Lead for Plumbers in Canada: How Drain Right Now Got 127 Real Leads in 60 Days
Bassem is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing, SEO, and AI strategist with more than 22+ years of experience managing online marketing strategies for some of Canada's and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.
A homeowner with no water doesn't leave a voicemail. They call the next name on the list.
Drain Right Now is open 24 hours across Simcoe County, Ontario. For them, every missed call was a job that could be handed off to someone else. With Green Lotus Pay Per Lead, Drain Right Now got 127 real leads in its first 60 days.
Results at a glance.
Real leads in 60 days
from Google Local Services Ads
AI-handled conversations
Alex handled with zero staff time
Leads with job details
Alex collected before handoff
Saved on management
each and every month
Review replies
written by Alex, plus 80+ review drip
About Drain Right Now Inc.
Drain Right Now Inc. handles plumbing, drain and well repair across Simcoe County, Ontario. Much of the work is urgent: a blocked drain or a well that has stopped pumping water. The owner does the work, so he is usually on a job when the phone rings.
The challenge: one reputation, one person answering
22 years in business
Twenty-two years in business. A 4.8-star rating from Google reviews. The work was never the problem.
Everything landed on the owner
"Are you open now?" "Do you do emergencies?" "What does a service call cost?" Every call, text and message went to Tyler, the owner. He was answering leads while working, and he couldn't do both at once. Managing it all cost him hours every month.
Unanswered reviews
More than 80 Google reviews, going back to 2015, had never had a reply.
The Solution
Local Services Ads bring in real leads
We started by getting the right people to call. We took over Tyler's Google Local Services Ads so that homeowners in Simcoe County who need plumbing or drain work find Drain Right Now when they search. There is no point improving the rest of the system if the phone isn't ringing with real leads.
A Lead Microsite turns searches into conversations
Next, we launched a one-page site built for plumbing and well repair. "Text Us" and chat sit on every screen. A customer in a hurry who doesn't want to call doesn't have to. Every text and chat goes straight to Alex, the Green Lotus AI.
The Green Lotus AI Team answers and follows up
Alex answers calls, texts, and web chat and asks about the job first: what needs fixing, how urgent it is, and who to contact. Tyler calls back people who are ready to talk, with the details already in hand.
Alex also writes a reply to every new Google review, and a drip campaign is working through the backlog from 2015. Customers who left a review years ago are now getting a response.
My well pump stopped working so I call around and nobody got back to me so I called Drain right now. Thank you Tyler and Jamie for fixing everything fast.
Tyler got back to us quickly, was easy to communicate with and helped us not only find the well, but understand what updates we could make to it.
Here the work was split. Leads come in, Alex answers and collects the details, and Tyler and Jamie handle the jobs and conversations that need a person.
What is pay per lead for plumbers?
Pay per lead means Google charges you when a homeowner contacts you through your Local Services Ad, not for clicks. With Green Lotus Pay Per Lead, we manage your Google Local Services Ads and Alex answers the texts, chats and calls that follow, for a monthly Green Lotus fee. You pay Google directly for the leads.
How did Drain Right Now get 127 plumbing leads in 60 days?
Google Local Services Ads put Drain Right Now in front of people in Simcoe County searching for plumbing and well repair. A one-page Lead Microsite and Alex handled the texts and chats that followed, so Tyler could stay on the job.
What is Green Lotus AI?
Green Lotus AI is a suite of AI tools that helps businesses manage customer communications, online reputation and sales. For each client, Alex works under that client's name. Alex from Drain Right Now answers phone calls, text messages and web chat for Drain Right Now, gathers job details, and replies to reviews.
Losing jobs to missed calls? Let's talk.
127 leads in 60 days. If your phone rings while you're under a sink, Pay Per Lead is built for that problem. Text Us and we'll tell you if it fits your business. No contract. Call us or Chat with Alex.
