How Canadian Med Health Supplies Outranked Walmart and Alibaba in Canada Without Raising Ad Spend: A Shopify SEO Case Study
Bassem is a 2-time winner of the Canadian Entrepreneur of the Year award and a digital marketing, SEO, and AI strategist with more than 22+ years of experience managing online marketing strategies for some of Canada's and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.
Canadian Med Health Supplies, a Canadian Shopify packaging and lab supply store, grew organic SEO traffic 4.61X from 2022 to 2025 without increasing ad spend. Green Lotus combined eCommerce SEO, Answer Engine Optimization (AEO) and agentic AI for Shopify. In 2025, organic search converted at 2X the rate of Google Ads, and the store now ranks as the #2 Google competitor in its niche in Canada, ahead of Walmart and Alibaba.
The three wins this case study breaks down
- eCommerce SEO that compounds. Organic traffic grew 4.61X with no added ad spend and converted at 3.56X the rate of Google Ads, 2022 to 2025.
- Answer Engine Optimization (AEO). How a specialty Shopify store got into Google AI Overviews and ChatGPT search, ahead of giant marketplaces.
- Agentic AI for Shopify. Alex handled 87 chats and 8 after-hours calls in its first 60 days.
About Canadian Med Health Supplies
Canadian Med Health Supplies sells packaging and lab supplies to businesses across Canada. Products range from dropper and roller bottles to glass beakers, filtration units and serum vials. The Shopify catalogue holds about 1,300 SKUs and has roughly doubled in two years.
The challenge: high ad costs and no time for marketing
In 2022, owner Pat handled the store's marketing himself, and three problems were holding growth back:
- Google Ads cost more than they returned. Pat was learning ads by trial and error, and the spend was higher than the orders it brought in.
- Marketing took time he didn't have. Checking ads and SEO every day while running the business was too much for one person.
- Search kept changing. Google updates came often, and a previous SEO agency had not kept up.
On top of that, the store also competes for the same buyers as Amazon, Walmart, Alibaba, and much larger industry suppliers.
Why Canadian Med Health Supplies chose Green Lotus
After a disappointing first agency, Pat wanted an established Canadian partner. A consultation with the founder, Bassem Ghali, convinced him.
Green Lotus, a Toronto AI and SEO agency since 2012, runs the store's SEO, Google Ads and AI customer service as one team.
Started before AI search existed
When Green Lotus took on the store in 2022, there was no ChatGPT, no Google AI Overviews and no Google AI Mode.
Green Lotus focused on fundamentals instead: clear product pages, strong rankings and tracking every lead. When AI search arrived, that work carried over, because Google's AI answers build on the same search foundation.
From 2024, Green Lotus:
- Started AEO as each AI engine went live.
- Tracked calls by source, including ChatGPT, to see which AI tools send buyers.
- Made the store one of the first to test the Green Lotus AI Team.
The Green Lotus Strategy
Strategy 1: Build an eCommerce SEO foundation that compounds
Green Lotus built Shopify SEO around the exact questions B2B buyers type, then made product and collection pages answer them.
- Target how buyers really search. For the tracked query "where can I buy wholesale 30 mm glass dropper bottle with compatible 18 DIN caps in Canada," the store appears three times on Google's first page: a regular listing, a Google Shopping listing and the AI Overview.
- Keep a growing catalogue searchable. With about 1,300 SKUs, every new product needs a page that Google and AI tools understand: what it is, what it fits and who it is for.
- Score the real competition. Green Lotus's own SEO tools scan every site ranking for the store's target keywords and give each a visibility score. Only Amazon scores higher. Walmart, Alibaba and 26-year industry leaders score lower.
- Report what moves. Pat gets ranking reports twice a month plus a call report showing which sources bring new callers.
Strategy 2: Become the answer in Google AI Overviews and ChatGPT
AEO works to get a business cited in AI answers, not just listed as a link. Because the SEO foundation was solid, the store moved into AI search as soon as Google AI Overviews, Google AI Mode and ChatGPT search arrived. None existed when the work began in 2022.
- Google AI Overviews and AI Mode. The store ranks for 186 keywords. It ranked for 64% more AI Overview keywords in Q2 2026 than in Q1 2026, and also appears in Google AI Mode.
- ChatGPT search. Green Lotus tracks every call by source. In Q1 and Q2 2026, ChatGPT search brought 1.25X as many first-time callers as the site average and 17% more than Google Ads.
Strategy 3: Win free shelf space in Google Shopping
The store ranks for 150 keywords in Google Shopping's organic results, with no ad spend behind them. It ranked for 58% more organic Shopping keywords in Q2 2026 than in Q1 2026. These listings sit beside paid ads, among Amazon and Alibaba, with the price shown.
Strategy 4: Answer every buyer in seconds with agentic AI for Shopify
The Green Lotus AI Team answers buyer questions in seconds, day and night. Alex from Canadian Med Health Supplies, the store's AI, syncs product data from Shopify and knows what each product fits. In its first 60 days, Alex handled 87 text and web chat conversations, averaging 3.6 messages each, plus 8 after-hours calls.
A buyer asks whether a cap fits a bottle. Alex confirms the fit, and the order arrives through Shopify. Buyers who can't find a product ask in chat, and Alex sends the direct link. Questions outside its knowledge go to a person.
Results: Organic SEO converted better than Google Ads
For Canadian Med Health Supplies, organic search brought fewer visitors than Google Ads but more orders, larger orders, and higher revenue per visitor.
New buyers from search also come back directly with reorders and purchase orders.
Can a Shopify store outrank Amazon, Walmart and Alibaba?Title or question
In a specific niche, yes. Canadian Med Health Supplies ranks second only to Amazon for its target keywords in Canada.
What is the difference between SEO and AEO?
SEO earns rankings in Google's regular results. AEO earns a place in AI answers such as Google AI Overviews, Google AI Mode and ChatGPT. AEO builds on a strong SEO foundation.
Do organic Google Shopping listings need ad spend?
No. This store ranks for 150 organic Shopping keywords without Google Ads behind them.
Want to see where your store shows up in Google and AI answers?
When you do AEO with Green Lotus, expect a 3x to 10x return on investment within the first year. We measure it by the calls, texts, chats and sales from the search work, set against the monthly fee, and show it in your monthly report.
See where your store shows up in Google and AI answers.
Text us or start a chat.
